Content Creation Guidelines

Creating professional-looking content doesn't require a Hollywood budget, but it does require knowing what works. After analyzing hundreds of posts from our own channels and learning from our most successful dealers, we've identified the exact techniques, equipment, and approaches that generate the most engagement and leads.

The key insight: Consistency beats perfection. Posting good content regularly is better than waiting for the perfect shot. Your audience wants authentic stories, not polished advertisements.

This section covers everything you need to create compelling content on any budget, plus our proven content calendar system that ensures you never run out of ideas.

[Access the Complete Content Creation Guidelines →]

This includes equipment recommendations, filming techniques, photography tips, and our monthly content calendar templates that successful dealers use to maintain consistent posting schedules.

Content Calendar Templates

The biggest challenge dealers face isn't creating one great post - it's maintaining consistent, engaging content week after week. Without a plan, you'll find yourself scrambling for ideas, posting sporadically, and losing momentum just when your audience starts to engage.

To be honest, we don't strictly follow our own system at Exotek - we use it more as a guideline and adapt based on what's happening. But for some people and companies, having a structured framework like this is golden. It gives you a foundation to build from and ensures you never run out of content ideas.

Use this if it fits your way of working. Some dealers love the structure and follow it closely. Others use it as inspiration and create their own approach. Both work - the key is consistency, not perfection.

[Access the Complete Content Calendar Templates →]

This includes weekly posting structures, monthly themes, seasonal campaign ideas, and ready-to-use content prompts. Use what works for you, ignore what doesn't, and adapt everything to fit your style.